With GOOD Search, we create positive impact on three levels:
- Product – as a fair, ad-free web search, GOOD Search generates positive effects for users, the environment, and society.
- Projects – supporting innovative climate initiatives and social entrepreneurs who drive positive change.
- Voice – as part of the purpose economy, we advocate for a different way of doing business that rebalances purpose and profit.
Level 1: Product – Fair, ad-free web search
GOOD Search is good for you, the environment, and society:
For you
- Search without stress: find what you are really looking for—without distractions from advertising.
- Real privacy: no tracking, no data brokers, no access under the U.S. Cloud Act.
- Unbiased results: no hidden influence from tech billionaires or political power.
For the environment
- Minimal carbon footprint: data-efficient tech stack—lean architecture, modern data centers.
- Reduced consumer pressure: no suggestive advertising driving ever more consumption.
- Active climate protection: offsetting unavoidable emissions.
For society
- Weakens monopolies: creates alternatives and strengthens competition.
- Strengthens democracy: diverse, independent sources instead of filter bubbles.
- Purpose over profit: profits are largely reinvested for social good.
Level 2: Projects – For climate and positive change
Originally, supporting innovative civil society projects that create positive change was at the core of GOOD Search. In the early phase, however, these projects were financed through advertising partnerships rather than through our community.
With the transition to a subscription model in 2024, we sharpened the focus of our project funding. Instead of broad support across many areas, we currently concentrate on two key priorities:
- Climate: We offset more CO₂ through carefully selected, innovative climate projects than is generated across the entire value chain of GOOD Search—regardless of whether our partners (data centers, search feed providers) have already implemented their own offsetting measures. Example projects include Mitti Labs, Recycoal, and ZukunftMoor.
- Digitalization: We are committed to making the internet a safe space for everyone—free from hate and distorted financial incentives. This includes continuously improving our search as well as supporting initiatives such as HateAid, which works against digital violence.
We plan to gradually expand the range of supported topics over time.
Level 3: Our voice – For fairness in economy and society
We bring many years of experience in the purpose economy movement: we helped build the network of Certified B Corporations in Germany. We are a member of the Social Entrepreneurship Network Germany (SEND) and are closely aligned with the common good economy movement.
We use this knowledge and these networks to work together with others who prioritize purpose over profit, towards an economy that puts people at its center—not capital alone.
For us, fairness also means trusting our community. That is why each user can largely decide how much the search is worth to them—or what fits their personal budget. If revenues exceed what is needed to operate GOOD Search, the surplus is invested in our social impact activities and the continued development of our “search engine for a better world.”